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7 August, 10:50

A website visitor is reading the blog post you published last month. they're intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. which inbound methodology stage is being described in this scenario

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  1. 7 August, 12:56
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    Inbound Methodology is a set of stages that make a person go from being a stranger to a promoter. The stage being described in the scenario is convert. It turn visitor into lead; forms, CTAs, landing pages. Once you've attracted website visitors, the next step is to convert those visitors into leads by opening up a conversation through forms. Once you're in touch, you answer questions and provide relevant content that is interesting and valuable to each of your personas - and continues the conversation.
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