Try to figure out who the ideal customer is for the IPhone X

Middle class to upper class. Some people go for the closed circuit system, reliability and security but they are the small majority. Most go for the iphone 10 for social status, willing to pay the premium for a hight tech phone even is they use less than 5%! of its capabilities. So the hard truth, self centered, desperate for social recognition, type of people ... but of course some exception do apply.