Identify the publisher in this citation:Carter, Alan. A guide to Entrepreneurship. New York: River'2008. Print.

River

Explanation:

Citation is always needed when we quote some contents from other sources such as book. Citation follows a specific format. The given citation follows the format Last Name, Fisrt Initial. Book Title. Publisher City: Publisher Name' Year of Publication. Print.

So, the River is the publisher name from the given citation format. The publisher name is preceded by the publisher city.