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Computers and TechnologyComputers and Technology
9 June, 07:26

How could TWC continue to leverage mobile apps to further monetize its significant investment in its weather data? What additional mobile use cases should they pursue? Why?

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  1. 9 June, 09:41
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    To effectively Monetise mobile apps the latest trend usually involves focusing on user downloads and active user subscriptions.

    Since TWC is a weather data analyst company, providing premium services via it's app not available on TV can increase user signups.

    Their app could offer this use cases;

    A platform were users share live weather data of their location that are factual. Provide paid weather educational courses
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