Describe your target audience. You can choose your target audience based on different factors including age, income, education, gender. Determine who u want to make the video for.

One of the biggest mistakes that budding personal branders make is trying to appeal to everyone. Think about the game of darts: You have to aim in order to hit the board. (If you let your darts go without aiming them, you probably won't be very popular.) If you hit the board, you score. And if your aim is very good and you hit the bull's eye, even better!