Organizing the information in a news release so that the important information comes first is called:

Press Release.

Explanation:

Press Release can be defined as an official statement given to the media to announce something or provide a piece of certain information. Through a press release, the company is able to release information first through media.

The purpose of a press release is to attract the targeted audience.

Press release is held so that a company or a person can make an announcement about their product or event. It is held to promote an event or your business.

A press release should contain a heading that attracts or grabs the attention of the audience. A press release can be in written or recorded form.

So, the correct answer is press release.