Is ethical to target uniformed consumers

Question

English

Alan Dominguez

1 February, 21:23

Is ethical to target uniformed consumers

+4

Answers (1)

Know the Answer?

Jayden Hodge · Answer 1

Yes

Explanation:

In targeting the uninformed consumers, the company introduces their brand to new markets ... However, it may seem unethical to target an informed consumer group. This is because it may intrude their cultural beliefs and social norms. The products may not best fit the group and introducing them to the people may be wrong.