What are two ways Nike's deal with kaepernick might affect the n. f. l.? Why?

The ways in which Nike's deal with Kaepernick might affect the N. F. L. are positive and negative:

The deal could affect the N. F. L. negatively:

If we take into account the fact that Nike made a deal with Kaepernick since the company "supports athletes and their right to freedom of expression on issues that are of great importance to our society", such as racial discrimation in the US, the NFL followers could feel empathy for Kaepernick situation (he was fired by the N. F. L. because he kneeled during the national anthem to protest) and television ratings as well as the amount of people attending to the games might decrease.

The deal could affect the N. F. L. positively:

If we think about the N. F. L. as a team of players, who might join Kaepernick against the racial fight in the US. In fact, many of them have already protested during the game by kneeling so as to raise awareness of the seriousness of the problem and implying that Kaepernick should not have been fired for protesting.