Shawn saw an ad in the newspaper for sale on a new four-door sedan for a price of $14,999. When he arrived at the dealership, he was told that they just sold the last of the sale models but that they have identical models for $16,999. What is this sales strategy better known as?

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Krista

9 March, 13:24

Shawn saw an ad in the newspaper for sale on a new four-door sedan for a price of $14,999. When he arrived at the dealership, he was told that they just sold the last of the sale models but that they have identical models for $16,999. What is this sales strategy better known as?

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Answers (1)

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Jakobe Stafford · Answer 1

This sales strategy is better known as bait and swith.

Explanation:

This bait and switch sales tactic involves luring customer to your business with an low priced item in attempt to upsell them on a similar, more expensive product. The idea behind the tactic is to get people in the door. Sometimes, the business never had the item for sale or they had a ridiculously low amount of the item available.