Read the definition. A persuasive technique that appeals to the viewer's desire to do what others are doing. Which identifies the term that best matches this definition?

Bandwagon

Bandwagon is a persuasive technique that appeals to the viewer's desire to do what others are doing. The most widely recognized example of Bandwagon advertising are the McDonald's signs. They often say below the big M that there are over 50 million served. This gives the consumer the feeling that they should do the same that over 50 million others have done - be served by McDonald's.