T Object]User: A linguistic tool in which neighboring words begin with the same letter or sound in order to catch the attention of the audience.

A. Idiom

B. Alliteration

C. Oxymoron

D. Personification

This effect is called Alliteration.

Oxymoron would be combining things that cannot usually be combined such as bright darkness. An idiom is a cliche often used in speech as a metaphor, while personification is giving inanimate objects human characteristics and behavior.