English

Teagan Barrera

20 December, 12:10

Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. In order for the slogan to be effective, it should ...

A - invoke good memories of the past and provide a good explanation of the cereals content.

B - associate the cereal with something good and create positive feelings about the cereal.

C - build up the consumers self - esteem and validate that it is better than the competition.

D - review the contents of the cereal and convince consumers that the cereal is healthy