Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. In order for the slogan to be effective, it should ...
A - invoke good memories of the past and provide a good explanation of the cereals content.
B - associate the cereal with something good and create positive feelings about the cereal.
C - build up the consumers self - esteem and validate that it is better than the competition.
D - review the contents of the cereal and convince consumers that the cereal is healthy
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