An attitude associated with a word is called its a. denotation. b. connotation. c. slang. d. alternative definition.

The correct answer is b. Connotation

Slang cannot be the answer - it is a term used to refer to informal words/forms of speech.

Alternative definition is also incorrect - it just means a different meaning of a word, phrase, etc.

Denotation is also incorrect - it refers to the literal meaning if words.