In three to four sentences, explain how the medium of the story, a radio broadcast, affects its aesthetic impact

A radio broadcast of a story can in many ways be more efficient for conveying the mood to the listeners than a book can be to the readers. This is mostly because of the inclusion of sound. You are more likely to be scared during a scary story if you can hear some eerie sounds or anything similar. Also, the narration and diction is in the way the writer intended it to be which is important because this can be excluded by ordinary readers.