What is the topic of the non personal blog?

If you are planning to create a personal blog in which you write about many different topics, then this is fine, as money is not the primary reason you are blogging. If you’re blogging because you love to write and want to write about multiple topics, and any consideration of earning money from the blog is secondary to that, then by all means, write about anything and everything you wish.

However, if you are creating a blog from which you wish to earn an income, a multi-topic/multi-niche blog is a bad idea.

Let me explain ...

Why a multi-topic blog is bad for readership, SEO, and making money:

We’ve established that if you’re blogging for fun and not for money, you can write about anything. This is because you do not need to be concerned about traffic when working on a personal blog.

However, in a strict business sense:

Traffic = Money

If you are blogging because you want to make money, you have to take a proper business approach.

Note: Making money from blogging is not as easy as it looks, but it’s also not that hard. If you do it properly, you can make good money, or at least enough to cover your cost of living. I earn my entire living from blogging.

When trying to monetize, there are several downsides to a multi-niche blog:

1. It will be difficult to define and create a readership for your blog.

Ask yourself a few questions:

What compels you to subscribe to a blog? If you have an interest in a topic like "relationships", what kind of blog will you subscribe to and ready daily - a blog which is dedicated to relationships, or a blog in which the author posts about relationships, blogging, the forex exchange, and smartphones? If you subscribe to a blog which has "blogging" as its topic, and suddenly you start seeing posts about dog care, will you remain subscribed to that blog, or will you unsubscribe?

Surely after answering these questions you can see why multi-niche blogs will not hold a reader’s interest for very long.

When searching for a blog on any given topic, we have thousands (sometimes millions) of options.

As a blog reader myself, I like to subscribe to blogs dedicated to topics that are specifically interesting to me. I don’t want to be bombarded with information about a wide variety of topics when I set out to read about a particular topic. I prefer to keep my focus on those topics which I enjoy reading and learning about.

If I subscribe to a blog related to SEO, and later I start finding posts about the author’s dogs, or their new house - subjects with no connection to the main topic of the blog - I will click the unsubscribe option straight away, and some other blog related to SEO will get a new subscriber.