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14 August, 18:00

Read the description. Former basketball superstar Michael Jordan appears in commercials for a well-known brand of shoes. What type of advertising persuasion is used? A. bandwagon appeal B. testimonial C. identity advertising

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  1. 14 August, 19:42
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    This is a bandwagon appeal, as they are using a famous star to grab a patrons interest. But can also be identity advertising considering there is a connection between the product and advertiser, basketball.
  2. 14 August, 21:38
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    C. Arguably the greatest player ever to play so why wouldn't shoes HE supports be popular?
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