Promote the values that are essential to collaborative work, such as trust, accountability, mutual respect and fairness.

This statement refers to ethical standards.

Ethics has to do with proper and appropriate behavior, taking into account other people and their beliefs, feelings, and opinions. It has to do with what is right and what is wrong. When it comes to the working environment, ethics refers to how you collaborate with your colleagues in everyday life, and which ethical standards you should follow in such relationships. It means creating situations after which you can trust your colleagues, and they can trust and respect you as well.