According to Writing that Works, what type of tone is appropriate for a sales letter?

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19 March, 17:19

According to Writing that Works, what type of tone is appropriate for a sales letter?

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Jordan Griffin · Answer 1

The type of tone that should be used for sales letter should be persuasive and seductive to consumers. The tone should still be formal, factual but in a way endorses the products as entertaining, attention-grabbing as possible. This is to keep up with the consumer's attention to eventually buy the product.