In both the priceless and priceless cities campaigns, mastercard's first step was to

In both the 'Priceless Campaign' of the late 90s and the' Priceless Cities' Campaign of the 21st Century, Mastercard first step was to evoke emotion and a sense of experiencing the joys of life.

The earlier campaign focused on priceless values of family and friendships while the latter focused on priceless experiences of joy.