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16 August, 07:38

What was the first beer to be available in cans, beginning on this day in 1935?

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  1. 16 August, 08:12
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    By the end of the 19th century, canned goods were becoming popularized largely through the use industrialization which accelerated mass acceleration and distribution of manufactured products. It wasn't however, until after prohibition ended was selling alcoholic products made doable again.

    The first beer to be made available in cans was conducted by the Gottfried Krueger Brewing Company based out of Richmond Virginia in early in 1935. A sample size of 2000 cans were distributed with an approval rating over 90% by those who tried the canned beer. Earlier attempts were made before prohibition in 1909, but Gottfried Krueger succeeded because they found a way to prevent the beer from chemically mixing with the tin. They also succeeded in comparison to bottles because canned beverages did not require a deposit to be paid by the patron that a bottle required, and were easier for storage as well as easier to cool due to the tin material.

    The canned beer introduction skyrocketed, with other brewing companies taking into account of the canned beer's success and creating their own canned beer products to meet the new craze. Today, canned beers may be found in practically every store that sells alcohol and continue to be popular drinks of choice for those today.
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