Why did the colonists refer to the coercive acts as the intolerable acts?

They named it that because they got nothing out of

These Coercive and Intolerable Acts ... These laws, the Boston Port Bill, the Administration of Justice Act, the Massachusetts Government Act, the Quebec Act, and the updating of the Quartering Act, [37] were called "coercive " by Parliament, but they would come to be known by the colonists as the Intolerable Acts.