Company 1 has a market share of over fifty percent of the basketball shoe market. The rest of the market is divided between several companies, including Company 2. Recently, Company 2 signed several popular athletes to five-year endorsement deals. Which graph illustrates the likely change in consumer demand for Company 2's basketball shoes over the next five years?
A an increase in supply
B a decrease in supply
C an increase in demand
D a decrease in demand
E an increase in equilibrium price
Fa decrease in equilibrium price
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