Which of the following is not a benefit to smaller retailers of online shopping?

O

A. Less expensive to publish catalog on a website

B. Ability to reach more potential customers

C. Ability to spread more information about their business to more

people

O

D. Higher costs because of customer support

D. Higher costs due to customer support is not a benefit to smaller retailers of online shopping.

Explanation:

Smaller retailers often incline themselves doing affordable business and save on cost as much as they can. Unlike large retailers, small retailers cannot afford to run a dedicated customer support service separately for their business online.

But looking at the trend of modern-day e-commerce, it becomes mandatory for them to dispense customer support service which doesn't prove to be very beneficial to the business.