Star Wars memorabilia has been continually successful since the first film was released in the 1970s, and the most recent film releases have led to a massive increase in sales. This is an example of

Question

History

Edward Orozco

21 May, 13:38

Star Wars memorabilia has been continually successful since the first film was released in the 1970s, and the most recent film releases have led to a massive increase in sales. This is an example of

+5

Answers (2)

Know the Answer?

Miley Miller · Answer 1

Answer:brand licensing

Explanation:

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

Master · Answer 2

Brand licensing

Explanation:

Brand licensing is the agreement that permits a person or a company to be able to create, market or sell products that are associated with a brand.

Brand licensing is a very unique way to grow or develop a brand. Brand licensing can only be used for a stipulated period of time. Brand licensing can also be used to protect integrity of the brand as well.