How do political candidates use the media as part of the political process?

In politics, media is important as it gets to a big number of people.

Explanation:

Mass media plays a great role in politics. Politicians use the media as a medium to get to the people, as they know that people will believe the media that gives them the news of their country.

Media also has the power to influence people's thinking and beliefs. In the USA, mass media plays a big role in political elections. Through digital forms and television, political candidates are getting into people's minds.