Why would politicians choose to use online videos to effectively convey a message? Using the video as an example

The main reasons for using an online video are a direct and personal tone with wider exposure and indirect sharing of the idea by the voters.

Explanation:

The reasons why a politicians choose to use an online video are as follows

The video gives the message of the candidate with a direct and personal tone. The video provides a better explanation of the policy or the manifesto of the candidate or the politician. The posting of video online gives it a wider exposure. The online video also gives the leisure to the voter to view the video at any time or place they want. The online video also allows the voters to share the video if the agree with the content.