Which of the following was not new marketing idea used by aristide boucicaut?

A. lured shoppers with beatiful displays

B. held sales

C. allowed returns

D. he invented highway billboards

The correct answer is D) He invented highway billboards

Explanation:

Aristide Boucicaut was a famous French business person who is credited with developing the concept of the modern Department Store.

He worked in his family store as a child and had grander ideas of how a retail space should work.

He eventually developed the Le Bon Marché, which quickly became a landmark shopping place.

He developed numerous innovations to increase his sales more than 10 times. He lured shoppers in using beautiful window displays, something that is common today. He held sales in winter time and even allowed people to return their products.

However, he was NOT the inventor of the highway billboards