Prior to the protective tariff, why did many americans prefer to purchase british goods instead of american goods?

Before the War of 1812 the US had depended on the British for most of their manufactured goods, 84% of people in the country were farmers. During the Napoleonic Wars and the War of 1812 the blockade of Europe led British manufacturers to offer goods in the United States at low prices that the American manufacturers often could not match. The War of 1812 had created shortages in the country - the US needed to become self-sufficient. There was a plentiful supply of natural resources. The US needed factories to make the goods. The government needed to create a climate in which American trade would flourish and provide money for the industrialists. The Tariff of 1816 was part of a plan to reach these goals.