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10 July, 20:02

Which of the following scenarios represents an impulse purchase? Select all that apply. Jesse goes to the shoe store to purchase new sneakers. He saw an ad in the newspaper for sneakers that were 50% off. Jesse goes to the shoe store to purchase new sneakers that he saw in the store window. The sneakers were $200 so he used his credit card to purchase them. Jesse goes to the shoe store to purchase new sneakers after he saw his friend Mike wearing a pair of shoes that he realized he must have. He used all of his cash to purchase the shoes. Jesse goes to the shoe store to pick up some shoe polish for his sneakers that were really dirty.

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  1. 10 July, 22:02
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    An impulse purchase is a purchase that happens all of a sudden without much thought. It is generally not a rational purchase.

    The third choice is an example of an impulse purchase. In this scenario, Jesse bought a pair of shoes because his friend had them. He also spent all the cash he had because he had to have them.
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