Determine whether the data described below are qualitative or quantitative and explain why.

The brand of peanut butter eaten in households surveyed by a consumer research company.

A. The data are qualitative because they don't measure or count anything.

B. The data are quantitative because they don't measure or count anything.

C. The data are quantitative because they consist of counts or measurements.

D. The data are qualitative because they consist of counts or measurements.

Question

Mathematics

Lance Johnston

19 February, 04:06

Determine whether the data described below are qualitative or quantitative and explain why.

The brand of peanut butter eaten in households surveyed by a consumer research company.

A. The data are qualitative because they don't measure or count anything.

B. The data are quantitative because they don't measure or count anything.

C. The data are quantitative because they consist of counts or measurements.

D. The data are qualitative because they consist of counts or measurements.

+5

Answers (1)

Know the Answer?

Layne · Answer 1

The correct answer is choice A. Qualitative data is data that is collected based on a quality or a characteristic. These type of data will not involve numbers or measurements, but descriptive words.