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31 March, 09:39

The relationship between the selling price of an item and the cost of an item has been determined to be q=-20s+400 has been determined by a marketing firm, where q is the quantity sold in a year and s is the selling price. If the cost to produce the item is $12, what is the selling price that optimizes the year yearly profit?

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  1. 31 March, 13:39
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    We are given with the variable cost which is:

    q = - 20s + 400

    The selling price is 's'. So, the profit can be represented by:

    P = qs - q (12)

    Subsituting:

    P = (-20s + 400) s - 12 (-20s + 400)

    P = - 20s^2 + 640s - 4800

    To optimize this, we must differentiate the equation and equate it to zero, so:/

    dP/ds = - 40s + 640 = 0

    Solving for s,

    s = 16

    So, the selling price should be $16 to optimize the yearly profit.
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