What is the main motive behind dealer incentives?

A. maintaining good dealer-manufacturer relationships

B. ensuring that the customer gets the best possible deal

C. encouraging the maximum number of sales of the manufacturers cars

Generally, it's all about the money:

... C. encouraging the maximum number of sales of the manufactured cars

What is the main motive behind dealer incentives?

Dealer incentives are the incentives given to salespersons of a car dealing company, by the car manufacturers. The incentives can be cash amount or gift cards etc. These are given to encourage the salespersons if they sell a particular number of cars in a month, or a particular model of the car.

Hence, option C is the correct answer - encouraging the maximum number of sales of the manufacturers cars.