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30 May, 15:05

A news anchor at a city television station was asked by a rural food bank to speak at its annual fund-raiser. Even though the fund-raiser was being held in a distant town, she agreed and began trying to find out all she could about her audience. What are ways that she can discover her the specific characteristics of her audience?

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  1. 30 May, 18:37
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    Monitoring reader comments and engagements, mini research about the demographics of previous edition, an online survey

    Explanation:

    The more she understands the background and need of her audience, the better her speech and coherence will be.

    Some ways to discover her audience are:

    1. Ask the organizers or do a mini research about the demographics of the audiences that are at the previous edition of the annual fund-raiser. Knowing the demographics such as gender, age group, level of education, language, culture etc. will allow her to Know about the audience's interest ad common grounds.

    2. Monitoring of comments and engagements about the program can give her incite about the audience

    3. A survey can be carried out if the audience are accessible.
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