The advice to "keep it simple stupid" suggests that political and other messages should be simple so that the audience will understand the content without distractions. this is an example of which type of processing suggested by the elaboration likelihood model?

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Social Studies

Marcel Coffey

26 November, 19:41

The advice to "keep it simple stupid" suggests that political and other messages should be simple so that the audience will understand the content without distractions. this is an example of which type of processing suggested by the elaboration likelihood model?

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Alexzander Key · Answer 1

it is an example of: Central route processing

In elaboration likelihood model central route processing refers to a set of principle that belief people mostly persuaded solely by the content of the message.

Advertisers who belief in this term of processing, will create an advertisement that directly tell the good and bad of the product, without any complicated art work or story.