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4 July, 15:37

If a person says that actors make effective spokespeople for potato chips because they are above average in attractiveness, which approach is that person using to explain attitude change

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  1. 4 July, 19:26
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    They are using the Yale attitude change approach. It states that people change their attitudes when faced with persuasive messages. This idea in marketing is that the more attractive that the spokesperson is, the more likely the audience will listen to him or her and opt for the brand.
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