In the 1960s, the swedish vacuum manufacturer electrolux successfully marketed vacuums in the united kingdom with the slogan "nothing sucks like an electrolux". the informal us meaning of the word 'sucks' was already well known in the uk at the time, and the company hoped the slogan, with its possible double entendre, would gain attention. when this slogan was used in the american market, it was a catastrophe. this is an example of:

a. noise levels

b. source effects

c. religious differences

d. cultural differences (barriers)

Question

Social Studies

Davenport

8 February, 13:11

In the 1960s, the swedish vacuum manufacturer electrolux successfully marketed vacuums in the united kingdom with the slogan "nothing sucks like an electrolux". the informal us meaning of the word 'sucks' was already well known in the uk at the time, and the company hoped the slogan, with its possible double entendre, would gain attention. when this slogan was used in the american market, it was a catastrophe. this is an example of:

a. noise levels

b. source effects

c. religious differences

d. cultural differences (barriers)

+4

Answers (1)

Know the Answer?

Johan · Answer 1

I believe the answer is D) cultural differences.

Nothing is mentioned in the question about noise levels or religious differences, and source effects are the influence the person/character delivering the message, so unless all the customers are objectum-sexual, this wouldn't be right either.