Marketers are increasingly using social media to reach college-age students in the u. s. because

In the 21st century, the extent of the development of technology is increasing exponentially. If this escalates even more, the world is going to be even more dependent on digital platforms. The most adaptable to this change are the young adults of this generation that are commonly referred to the Millenials. They make up the majority of the world, and therefore, the major market. So, businesses direct their advertisements on social media because their target audience are always online. By doing this, they are more exposed to the college-age people which could potentially bring profit.