Marketers often use focus groups to learn how consumers interpret their imc messages. experience has shown that

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Social Studies

Abbie Merritt

10 March, 02:50

Marketers often use focus groups to learn how consumers interpret their imc messages. experience has shown that

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Tania Short · Answer 1

Marketers use focus groups as a way to get unbiased consumer data. They may test a product or service and then provide meaningful feedback on the experience. Over time this has shown to be a tremendous predictor of market success or failure.