According to ruiz, fragmentation of ethnic identity and rejection of chicano/latino heritage is associated with the:

Is associated with " Consequence stage".

Fragmentation of ethnic personality turns out to be extremely observable and obvious/visible. The individual feels embarrassed and is humiliated by ethnic markers, for example, name, the way they speak, skin shading, social traditions, etcetera. The undesirable mental self portrait prompts irritation and dismissal of one's Chicano/Latino legacy.