Across cultures, the kind of stereotype found most consistently in advertising is that

It is that "women are portrayed as passive and dependent".

Generally males are depicted as dynamic, courageous, effective, sexually forceful and to a great extent uninvolved in human connections. Similarly as stereotyping with social perspectives of sex are depictions of females as sex objects who are normally youthful, thin, lovely, inactive, subordinate, and frequently clumsy and stupid.