During a speech apologizing for racial remarks made by a member of the police department, the chief of police avoided making eye contact with the audience. according to research on the role of nonverbal communication in public speaking, the audience was likely to perceive the police chief as

The audience was likely to perceive the police chief as " Insincere".

Cases of non verbal communication incorporate shaking hands, embracing or gestures like hugs and other various types of bodily movements. This also includes facial expressions and eye contact, when making a public speech the eye contact conveys the message of confidence and trust to the audience, in this case avoiding eye contact makes police chief look insincere and not confident on what he was saying.