Frito-lay's overall research objective is to

Frito-lay's overall research objective is to understand why Lays potato chip sales are flat or stagnant.

The company observed the fact and conducted some research which showed that people like low fat snacks which include more popcorn, pretzels, and other healthy snack options. Because of this, the company focused on development of new potato chips which are low in fat.

Frito-Lay is a US based company which operates in many kinds of potato chips and their employees are more than 48000 in US and Canada.