Which tradition in the field of communication relates to the influence of pre-existing shared cultural patterns and social structures on interactions?

Question

Social Studies

Guest

30 October, 04:18

Which tradition in the field of communication relates to the influence of pre-existing shared cultural patterns and social structures on interactions?

+2

Answers (1)

Know the Answer?

Macy Yoder · Answer 1

The Socio-Cultural tradition in the field of communication relates to the above. In this particular tradition, it is emphasized that no individual is truly 'individual'. Rather, human beings are a part of something larger, which is in the form of a larger group of people. Within those larger groups exist these cultural patterns and social structures.