In a case study, psychologists found that horse racing fans become more confident that their horses would win after placing a bet. which principle of influence does this example illustrate? scarcity social proof liking authority consistency

The right answer is consistency. This is the tendency to be congruent with our thinking and our behavior to have a balance or mental homeostasis. This tendency motivates people to take actions. This is the opposite of cognitive dissonance, where there is an inconsistency between thought and behavior.