Audience members who lack the motivation to listen to your argument only engage in peripheral processing, which means they are unlikely to experience any meaningful changes in attitude or behavior

Question

Social Studies

Aubrie Vaughn

4 February, 08:05

Audience members who lack the motivation to listen to your argument only engage in peripheral processing, which means they are unlikely to experience any meaningful changes in attitude or behavior

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Azaria Mack · Answer 1

Peripheral processing or the peripheral route in persuasion means that the audience are paying more attention on other details rather than on how strong the arguments are or the context of the message itself. Other cues such as attractiveness of the speaker is an example.