When jim is describing how john yokoyama, owner of pike place fish market responded to the idea of being world famous by answering "well why not?" he's highlighting which aspect of kouzes and posner's list of behaviors of best leaders?

Behaviors of best leaders were described by Kouzes and Posner in 5 aspects:

1. Model the way

2. Inspire a shared vision

3. Challenge the process

4. Enable others to act

5. Encourage the heart

When Jim is described how John Yokoyama, the pike place fish market owner responded to the idea of being world famous by replying "well why not?" Jim is highlighting the first aspect - model the way. Leaders here take time to consider and think about lessons from admired leaders