Fat tire's 20-year life would indicate their success at:

It would indicate their success at relationship marketing. Relationship marketing is a feature of customer relationship management (CRM) that centers on customer loyalty and long-term customer engagement instead of shorter-term goals like customer acquisition and individual sales. The aim of relationship marketing (or customer relationship marketing) is to make strong, even emotional, client connections to a product that can lead to ongoing business, free word-of-mouth advertising and data from customers that can generate leads.