If you read your horoscope in the morning newspaper and feel strongly that it is a personal message about how to conduct your day, you may be experiencing the:

You might be encountering the Barnum impact. The Barnum impact, likewise called the Forer impact, is a typical mental wonder whereby people will give high precision evaluations to depictions of their identity that as far as anyone knows are custom fitted particularly to them yet that are, truth be told, unclear and sufficiently general to apply to an extensive variety of individuals.