Customers perceptions of what they get for what they have to give up is referred to as customer

Question

Social Studies

Noble

14 November, 04:12

Customers perceptions of what they get for what they have to give up is referred to as customer

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Neveah Hanna · Answer 1

I believe the answer is customer value.

Customer value would be different depending on the culture, environemnt, and the income level that they have.

For example, a broke college student wouldn't see as much value in having 100$ lunch as rich marketing agent who spent it in order to impress the client that she brought in.