When businesses support cultural or sporting events, such as the discover orange bowl football game, this is known as cause-related marketing?

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Social Studies

Bello

2 January, 09:43

When businesses support cultural or sporting events, such as the discover orange bowl football game, this is known as cause-related marketing?

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Franco Wheeler · Answer 1

False. This is not cause-related marketing. Cause-related marketing occurs when businesses form agreements to market products for the good of all involved. This type of marketing is called event marketing, which occurs when there is an agreement for mutual gain centered on the occurrence of an event.